Internet Marketing

What is Online Marketing?

Internet Marketing is application of Internet and associated technologies to attain the organization's marketing objectives.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a services or product, supply information to potential customers and to reach various geographical areas and niche markets.

CLIENT focused marketing is the key for success of any company. Focusing on consumer wants and needs will assist an organisation to please really to thrill its customers better and efficiently. Building close relationships and maintaining existing consumers is very essential due to the fact that acquiring a new client is pricey than keeping the existing Web Video Marketing customer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely important.

Internet Marketing Tools

Search Engine Marketing

Online search engine marketing is very important due to the fact that 85% of Internet surfers utilize online search engine to discover new sites. Research reports show that most of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

Email marketing can be utilized to drive sales, provide consumer service and to build close relationships with the consumers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the action rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of totally free and cost efficient advertising because you pay just for performance.

Banner Advertising

When its present for the very first time in 1994, banner marketing was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner marketing still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be used to get the word out about your business among the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of info about brand-new websites. Hotmail is among the very first examples of Viral Marketing.

Promotion

Publicity is about creating awareness, building trust and credibility. Online press release circulation plays the primary function in this.

Search Engine marketing is important because 85% of Internet surfers utilize search engines to discover new websites. Email marketing can be utilized to drive sales, offer consumer service and to develop close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites.